DIGITAL MARKETING
1. Search Engine Optimization (SEO) SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs). It includes: On-Page SEO (content optimization, keyword usage, meta tags) Off-Page SEO (backlinks, social media signals) Technical SEO (site speed, mobile-friendliness, structured data)
2. Search Engine Marketing (SEM) & Pay-Per-Click (PPC) SEM involves paid advertisements on search engines like Google Ads and Bing Ads. PPC is a model where advertisers pay for each click on their ads.
3. Content Marketing This involves creating and distributing valuable content to attract and retain an audience. It includes: Blog posts Videos Infographics E-books & whitepapers
4. Social Media Marketing (SMM) Promoting a brand through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. This can be done organically or via paid ads.
